5 Very Effective Marketing Strategies for Solicitors

What Is a Solicitor?

A solicitor is a qualified legal practitioner responsible for preparing legal documentation, representing and/or defending a client’s legal interests. As a solicitor, you’ll provide specialist legal advice on a variety of areas of law, acting directly for a variety of clients including:

  • Individuals
  • Small businesses
  • Large national and international organisations

What Does a Solicitor Do?

Broadly, a solicitor’s work falls into the following types of legal work:

1. Contentious Contentious legal work is sometimes referred to as ‘litigious work.’ It involves resolving disputes between two or more parties, usually in a court or tribunal setting or via ‘alternative dispute resolution’ means such as arbitration or mediation.

2. Non-Contentious Non-contentious legal work is sometimes referred to as ‘non-litigious work.’ This type of work aims to deal with a client’s personal or business needs from a legal perspective.

Examples include:

  • Buying and selling commercial and residential property
  • Buying and selling companies
  • Dealing with company mergers
  • Advising on design and build construction projects

What Does a Solicitor Do on a Day-to-Day Basis?

Daily activities of a solicitor include:

  • Attending meetings with clients
  • Drafting and negotiating legal documents and contracts (speak to us about our specialist legal print services)
  • Providing specialist legal and commercial advice on a variety of areas of law
  • Interviewing and advising clients
  • Researching and interpreting complex points of law with the requisite rights of audience, appear and speak on behalf of clients in court

Where Do Solicitors Work?

There are two main ways in which solicitors are employed:

1. In a Law Firm Most employees will start their legal career in a law firm setting. This involves training and qualifying at a law firm and then specialising in one of many areas of law.

2. In-House ‘In-house’ essentially means being employed to practice law in a commercial setting. Many large organisations, such as the BBC, Government Legal Service (GLS) and Virgin Media have in-house legal departments. Some companies (e.g. the BBC and GLS) even offer opportunities to complete an in-house training contract. But more often than not solicitors tend to start their working life in a law firm and then move ‘in-house’ once they have built up some relevant industry-specific experience.

That’s great, but how do you let people know?

Solicitors Marketing

Marketing Strategies for Solicitors

Why you should invest in marketing?

Marketing is a vital part of any business. It helps to grow the company by reaching out to more potential customers, and provides information about the service or product. Investing in marketing is always a good idea because it ensures that time and resources are not wasted on something that does not work.

What makes great marketing for Solicitors?

Marketing Strategies for Solicitors has changed over the years. The digital age has made it easier to spread information to a wider audience. This is especially important for solicitors because they need to reach potential clients.

Several companies have found success in marketing their products through social media. To be successful you need to be creative, committed and provide value in your posts. A great example of this is when BuzzFeed (a digital agency) uses humour to engage with people on Twitter, which has lead them to gain many followers and more customers.

Developing a Marketing Strategy that Works For You

It is important to think of your own strengths as a company instead of comparing yourself to the competition. This will help you set yourself apart and develop a strategy that will work for you. We are happy to help you discover your strengths, if you need a little help.

The first step is to find out who your ideal customers are, what they want, and where they spend their time in order to focus on the right target audience. Next is developing a marketing plan that includes the main tactics: go-to-market strategy, customer acquisition strategy, customer retention strategy, and marketing analytics.

Marketing Strategies for Solicitors

1) Personalise your marketing to attract the right clients

One of the most important part of marketing is to attract the right clients. You need to know what your target audience wants in order to be successful in this field. Are you a litigious or non-litigious Solicitor? Do you specialise in a certain area?

One way to attract the right clients for you is by personalising your marketing message. The more personalised it is, the more likely you will catch the attention of your target audience and get them interested in what you have to offer.

You’ll be able to increase client satisfaction and retention rates, while decreasing costs by mastering a personalised approach that matches your client’s needs. We can help you develop your marketing strategies for solicitors.

2) Utilise your social media channels such as LinkedIn, Twitter and Facebook to grow your network and share your expertise with potential clients

LinkedIn is a great way to find jobs and use your network to find leads. Facebook, on the other hand, is a great way to build a personal network through your friends and family. Twitter allows you to broadcast your offering and drive potential clients to your website or other marketing content.

The concept of using social media as an expansion of your company’s marketing effort is called “social selling.” and is a valuable part of marketing strategies for solicitors.

3) Develop a recognisable brand through consistent messaging

Making sure that your message, graphics and colours are consistent enables potential clients to recognise you much easier. If you want to be ultra-professional, ensure that your social media, blog posts and printed marketing materials all follow similar guidelines with matching fonts and colours, equally if you have a more relaxed ethos, use humour in both graphics and content to portray your company’s style.

4) Generate quality leads by writing insightful articles on top industry topics

In order to generate quality leads for your business by writing insightful articles on top industry topics, it’s important to know your audience and their preferences. For example, if you write an article about the benefits of a product that is not favored by the target audience or even if the topic seems irrelevant, then you are wasting your time and energy.

5) Create an effective website that speaks to visitors’ needs

Websites are changing from static pages to dynamic, interactive platforms. Visitors to your site should feel welcome with a clear and concise message.

Solicitors Marketing

The initial impression of your website is important because it can make or break your business. If you have a confusing or convoluted message, people will leave and never return again.

In order to create an effective website that speaks to visitors’ needs, you need to have a clear and concise message with engaging content that is easy for people to digest. We can help you create and maintain your website – get in touch today

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