Your website is important to your business. In fact, post pandemic, your website is your business. It’s not just a place to list your services and features, it’s your storefront. It’s the first impression your potential customers will get of your company.
As your website is the first impression your potential customers will get of your company, it’s important to make sure that it’s well designed and easy to navigate. The design should reflect your company – from clean, modern, and professional to old-fashioned or fun, your website tells potential customers who you are, not just what you do. Your website should make it easy to find the information that your potential customers are looking for, whether it’s a phone number, a product or service, a contact form or just to understand you and your business a bit more.
Here are 5 reasons why your website is important to your business and why you may need an update
It’s a chance to make a lasting impression.
The first impression is the most important impression. You can make it with your website. A website is a business’s chance to make a lasting impression. It is the first thing people see when they search for your business. If they like what they see, they will stay on your website and learn more about your business. . If they do not, they may never return. Our website designers will make sure that when people visit your business’s website, they will leave with the knowledge they need to make a purchase from your business.
It’s your chance to sell your story.
Use your chance to sell your business’s story. You want to make sure that potential customers know about you and your team as well as why your business exists. Sell them something that they can’t live without and convince them that if they want it, they should come to you.
It’s your chance to prove your expertise.
Your website is an ideal way to show what you are good at. You need to make sure that it’s a representation of your expertise. This is your chance to prove to potential customers that you’re the expert they need. Highlight your best work, or how you managed to help other customers. Other ways to do this is by having reviews or testimonials or using online platforms such as Trustpilot or Feefo. Your website is important in showing the proof that you can do the job well and let previous customers tell potential customers how good you are.
It’s your chance to show both your and your companies personality.
Your website is important in showing your personality, not just what you do. Are you a fun, modern, relaxed company? Then let it reflect that – use fun, bright colours, funky fonts, and variable layouts. Are you more of a professional services company? Then more professional photography, strict grid layouts, and more muted colour palettes might be more in keeping with your company.
Your website is your marketing tool
It is the first thing people see when they are looking for you. It is the first impression that your potential customers will see when they are looking for you. It is the first place they will go to find out about you and your services. And it is the easiest and most inexpensive way to attract new customers to your business as well as keeping existing customers up to date with new services or products you have to offer.
If your website needs a refresh or an update – or if you just need help generating new content the. get in touch today!