Flyer and Leaflet Design
Help your business or event stand out from the rest
While it seems that almost everything is now be advertised by digital marketing, print advertising maintains its ability to instantly place your message in front of your target audience.
Flyers and leaflets are a highly cost effective way to get your information into the world, and coupled with innovative and creative flyer and leaflet design from Effortless Office, they can target and engage the people that you want.
Leaflets and Flyers for every occasion
We have created leaflets and flyers for every single use and business that you can think of. From sales flyers to tactile art pieces with special finishes, we’ve created and produced 1000’s and can help you get the right flyer for you.
In the digital world, where we are inundated with online adverts, customers like to have something that they can hold and a physical printed item can really help you stand out. Beautiful artwork, coupled with a clever paper stock, like a kraft or uncoated stock for a more vintage feel, or elaborate finish such as foiling to give a high class finish to your piece can give your prospective customers something that digital cannot. A great flyer and leaflet design can truly help you stand out from the crowd.
The top 5 benefits to using flyers and leaflets
Flyers and leaflets are some of the most effective and versatile marketing tools. Businesses have been using leaflets and flyers to promote their products and services as well as highlight special offers. A beautifully laid out leaflet or flyer can do wonders for your business if you get them right.
With these lightweight & affordable items, you can easily grab the attention of your potential customers as well as send out the right message about your business.
Let us look at some of the benefits to using leaflets and flyers in your marketing mix:
1. Flyers are simple and easily readable
As flyers are made in order to pass important information and persuade customers towards buying a particular product or service, they are generally simple, with eye catching headings and colours. Great flyer and leaflet design keeps the content simple and to the point so that their customers can easily understand the message.
2. They are one of the most affordable marketing tools
A huge advantage of using leaflets and flyers in your marketing is that they are very affordable. At Effortless Office we can create, print and deliver 1000 single sided A5 flyers from just £50.
3. They are quick to produce
Unlike other forms of marketing that may take months of planning and preparation, or fine tuning, flyers and leaflets can be artworked, printed and distributed quickly. Typically you can get your message out to your clients in around a week.
4. Include incentives
Add coupon codes, tear off strips, special offers and limited time deals to your flyers and leaflets to generate interest and urgency. If you are a restaurant, your flyer and leaflet design can include your menu, or meal deals. This is an excellent way to draw customers to your business or event. Talk to us about other ways you can incentivise your customers.
5. You can target your customers directly
For businesses, making sure that the right people are viewing their marketing literature is one of the biggest challenges. Businesses want to make sure that the money they are spending can lead to a return on investment. Creative flyer and leaflet design allows you to be much smarter in your approach. Targeted deliveries or direct mailings. can ensure that your prospective customers are the ones that see your marketing material.
Flyer and Leaflets facts...
Flyers and leaflets may seem traditional, simple and unexciting, but nothing brings as much bang for your buck in marketing.
Here are some facts about flyers and leaflets that you may not know.
Covid has brought some surprising innovations.
We can now supply waterproof and anti bacterial flyers and leaflets. Ideal for use in the hospitality industries as wipe down menus, designed to not only show off your menu, special events or drinks, but also to keep your customers safe
Perception does not tell the whole story
According to the Direct Mail Association the perception of leaflet and flyer marketing does not actually match the reality,
How effective is leaflet distribution, really?
According to the DMA research, 62% of people take no notice of TV advertisements and either mute or change channel in order to avoid the ads. 81% of people also flick past press and magazine adverts.
What if the majority of consumers don’t appreciate receiving leaflets through their letterbox?
As many as 79% of recipients either keep, pass on to a friend, or glance over the contents of a leaflet distribution item.
Is direct mail worth the extra cost?
DMA’s research shows that door drops are glanced at by 78% of consumers, and 23% read them properly. The same stats for direct mail options include 79% and 32%. Leaflets with money-off coupons and use-in-store deals are kept by 33% of potential consumers.
Do consumers use services that are promoted through leaflet distribution?
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Do people respond to leaflet distribution?
The DMA’s research shows that 48% of consumers actually visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.
Does leaflet distribution work as well as direct mail, press or TV?
Leaflet distribution is one of the most affordable and effective methods of advertising, with 48% of consumers responding to leaflet advertisements. 47% have been recorded as responding to direct marketing, 47% to TV and press advertising methods gain 60% of custom.
Do consumers keep the flyers and leaflets they receive?
38% of flyers are kept for at least a few days and 13% are kept for over a week. Money-off flyers are 50% more likely to be held for at least a week, so for effective leaflet marketing – offer a promotion or coupon attachment.