High Quality Flyer and Leaflet Design for your business
We can help you or your event stand out from the rest
While it seems that almost everything is now being advertised digitally on websites and social media, print advertising maintains its ability to instantly place your message in front of your target audience.
Flyers make light work of spreading the word for your event or service and they’re still one of the most effective marketing methods out there.
Flyers and leaflets are a highly cost-effective way to get your information into the world (we can supply 1000 A5 single-sided A5 flyers for less than £50!) and coupled with innovative, eye-catching, and creative flyer and leaflet design from Effortless Office, they can target and engage the people that you want.
Leaflets and Flyers for every occasion
As a full-service design agency in Hertfordshire, we have created leaflets and flyers for every single-use and business that you can think of. From sales flyers to tactile art pieces with special finishes, we’ve created and produced 1000’s and can help you get the right flyer for you.
In the digital world, where we are inundated with online adverts, customers like to have something that they can hold and a physical printed item can help you stand out. Beautiful artwork, coupled with clever paper stock, like a kraft or uncoated stock for a more vintage feel, or elaborate finish such as foiling to give a high-class finish to your piece can give your prospective customers something that digital cannot. A great flyer and leaflet design can truly help you stand out from the crowd.
The top 5 benefits to using flyers and leaflets
Flyers and leaflets are some of the most effective and versatile marketing tools. Businesses have been using leaflets and flyers to promote their events, products and services as well as highlight special offers for years. A beautifully laid out leaflet or flyer can do wonders for your business if you get them right.
With these lightweight, quick to produce and affordable marketing items, you can easily grab the attention of potential customers as well as send out the right message about your business. A well designed and beautifully produced flyer can help your business stand out from the crowd and help set you apart from the rest.
Here are the top 5 benefits to using flyers and leaflets in your marketing mix:
1. Flyers are simple and easily readable
At number 1 in our guide to the top 5 benefits to using flyers and leaflets in your marketing mix, Flyers and leaflets are simple and easily readable. Flyers are made in order to pass on important information and persuade customers towards buying a product or service. They are generally simple, with eye catching headings and colours. Great flyer and leaflet design keeps the content simple and to the point so that their customers can easily understand the message.
2. They are one of the most affordable marketing tools
A huge advantage of using leaflets and flyers in your marketing is that they are very affordable. At Effortless Office we can create, print and deliver 1000 single sided A5 flyers from less than £50.
3. They are quick to produce
Number 3 in our guide to the top 5 benefits to using flyers and leaflets is that they are relatively quick to produce. Unlike other forms of marketing that may take months of planning and preparation or fine tuning, flyers and leaflets can be artworked, printed and distributed quickly. Typically you can get your message out to your clients in about a week.
4. You can include incentives
Add coupon codes, tear off strips, special offers and limited time deals to your flyers and leaflets to generate interest and urgency. If you are a restaurant, your flyer and leaflet design can include your menu, or meal deals. This is an excellent way to draw customers to your business or event. Talk to us about other ways you can incentivise your customers.
5. You can target your customers directly
For businesses, making sure that the right people are viewing their marketing literature is one of the biggest challenges. Businesses want to make sure that the money they are spending can lead to a return on investment. Creative leaflet and flyer design allows you to be much smarter in your approach. Targeted deliveries or direct mailings. can ensure that your prospective customers are the ones that see your marketing material.
Now you have seen the top 5 benefits to using flyers and leaflets, why not get in touch to see how we can help you reach your marketing goals?
Flyer and Leaflets facts...
Flyers and leaflets may seem traditional, simple and unexciting, but nothing brings as much bang for your buck in marketing.
Flyers are an advertising tool that have been around since 1900. They are usually distributed and left in places to advertise a particular event, service, or product. There are many ways to make your flyer and leaflet design stand out, but one of the most common is colour. The right choice of colour can draw attention to your flyer because when people see colours that they like or associate with something they want, they automatically notice it more.
Colour is the first thing that attracts people’s eyes to a flyer. Using a bright Red for instance catches peoples attention because they associate it with danger or a blood-like substance which makes them curious and interested in what it is advertising for.
Flyers should be easy to understand. They should have a clear call-to-action and be professional looking. If you are a Solicitors then using fonts such as Comic Sans sends the wrong message, whereas for a School fete, using Comic Sans as part of your flyer and leaflet design may be a better choice. Flyers also need to get the viewer involved in the content as soon as possible without them making an effort, so avoid using large quantities of text, and use bright, bold banners and images.
Good flyer design is all about understanding your audience and meeting their needs while providing them with useful information in a visually appealing manner.
Here are some other interesting facts about flyers and leaflets that you may not know:
Covid has brought some surprising innovations.
We can now supply waterproof and anti bacterial flyers and leaflets. Ideal for use in the hospitality industries as wipe down menus, designed to not only show off your menu, special events or drinks, but also to keep your customers safe
Perception does not tell the whole story
According to the Direct Mail Association the perception of leaflet and flyer marketing does not actually match the reality,
How effective is leaflet distribution, really?
According to the DMA research, 62% of people take no notice of TV advertisements and either mute or change channel in order to avoid the ads. 81% of people also flick past press and magazine adverts.
What if the majority of consumers don’t appreciate receiving leaflets through their letterbox?
As many as 79% of recipients either keep, pass on to a friend, or at least glance over the contents of a leaflet distribution item.
Is direct mail worth the extra cost?
DMA’s research shows that door drops are glanced at by 78% of consumers, and 23% read them properly. The same stats for direct mail options include 79% and 32%. Leaflets with money-off coupons and use-in-store deals are kept by 33% of potential consumers.
Do consumers use services that are promoted through leaflet distribution?
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Do people respond to leaflet distribution?
The DMA’s research shows that 48% of consumers actually visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.
Does leaflet distribution work as well as direct mail, press or TV?
Leaflet distribution is one of the most affordable and effective methods of advertising, with 48% of consumers responding to leaflet advertisements. 47% have been recorded as responding to direct marketing, 47% to TV and press advertising methods gain 60% of custom.
Do consumers keep the flyers and leaflets they receive?
38% of flyers are kept for at least a few days and 13% are kept for over a week. Money-off flyers are 50% more likely to be held for at least a week, so for effective leaflet marketing – offer a promotion or coupon attachment.